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All organizations using 10DLC for A2P messaging must register their numbers in a registration database lilike TCR. The phone number must then be linked to a brand and given a use case.

What if I have more than one phone number?

All phone numbers that will be used for A2P messaging must be registered. As of September 2021, there is no limit to the number of phone numbers that you can add to a brand under the new 10DLC rules. However, there is currently a limit of only one brand per EIN.

If my business is registered in another country, do I still need to register?

If you intend to send messages to or through any carrier in the United States, Canada, or any other North American country, you must register your phone number. This is true no matter where your company legally resides.

How do I register a 10DLC number?

What are “use cases?”

The use case selected when registering a phone number determines the reason for which messages will be sent on that phone number. A use case must be selected when registering your phone number to a campaign.

TCR also requires that, when selecting a use case for a phone number, you include one or more sample messages that demonstrate how that number fits into the selected use case. MNOs will use this information to verify the content of your messages when pre-screening your campaign.

What if I intend to use the same phone number for multiple use cases?

If you intend to use the same phone number for multiple use cases, you must select a mixed use case campaign for that phone number.

There are three kinds of A2P 10DLC campaigns: single use case campaigns, mixed use case campaigns, and special use case campaigns. Single use case campaigns allow only one use case to be attributed to a number. Mixed use case campaigns allow you to select up to five sub use cases for a single number. Special use case campaigns are unique and have their own section toward the end of this article.

How often will I need to re-register?

You will need to renew your brand’s registrations every year.

What comes next after registering a brand and campaign?

After you register your brand and any campaigns, you will need to wait for the registration body to approve or deny your application.

What is a “Brand Score?”

TCR uses an algorithm in the vetting process that analyzes your brand’s information and contributes to how MNOs will view your company. This is known as the Brand Score. If your brand is approved, TCR will automatically generate a Brand Score for it.

Carriers may use your Brand Score to determine your campaigns' throughputs (daily messaging limits).

What if my campaign is not approved?

All standard campaigns automatically pass the approval process and have no risk of not being approved. As long as you fill out the registration form correctly, your standard campaign will go through without a hitch.

Special campaigns, however, often require MNO approval.

What is a special campaign?

Special campaigns, also called special use case campaigns, are the lesser-known third kind of A2P 10DLC campaign. These use cases are reserved for “sensitive” or “critical” messaging programs and will often require the pre- or post- approval of an MNO.

Are there fees associated with 10DLC?

It is believed that there will be fees associated with 10DLC in the future. However, as of September 2021, these fees have only been decided by a few providers. From what we have seen so far, the associated fees will depend on the carrier through which your messages will be sent.

Each MNO is developing its own list of carrier fees.

What do carriers charge for 10DLC messages?

Each carrier is allowed to set its own surcharge for sending and receiving 10DLC messages. See the table below for more information: