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If you intend to send messages to or through any carrier in the United States, Canada, or any other North American country, you must register your phone number. This is true no matter where your company legally resides.

How much does it cost to register with The Campaign Registry?

The Campaign Registry has set a number of fees that must be paid in order to maintain your standing as a 10DLC registrant. Those fees are as follows:

  • Platform: $200 one-time fee to register as a Campaign Service Provider (CSP) with TCR.

  • Brand: $4 non-recurring fee per brand.

  • Campaign: $10 monthly recurring charge.

  • Campaign (Low Volume/Class T): $2 monthly recurring charge.

  • Campaign (Charity and Emergency): $5 monthly recurring charge.

  • Campaign (Sole Proprietor): $0.75 monthly recurring charge.

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Every campaign has a three-month minimum commitment clause. That means you will be charged for a minimum of three months, whether or not you cancel before then.

How do I register a 10DLC number?

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For more information, read How To Register a Brand with The Campaign Registry (TCR).

TCR has streamlined the registration process for standard brands and campaigns. For mixed use case or special use case campaigns, the registration process is a little more complicated. Generally speaking, the registration process begins with a brand.

Once you’ve registered your brand with TCR and tied it to your company’s EIN, you will be able to register 10DLC local phone numbers for A2P messaging through campaigns.

What are “use cases?”

The use case selected when registering a phone number determines the reason for which messages will be sent on that phone number. A use case must be selected when registering your phone number to a campaign.

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Are there fees associated with 10DLC?

It is believed that there will be fees associated with 10DLC in the future. However, as Each MNO is developing its own list of carrier fees. As of September 2021, these 10DLC fees have only been decided by a few providers . From what we have seen so far, the associated fees will depend on the carrier through which your messages will be sent.Each MNO is developing its own list of carrier feesand these fees are subject to change as 10DLC continues to develop.

What do carriers charge for 10DLC messages?

Each carrier is allowed to set its own surcharge for sending and receiving 10DLC messages. See the table below for more information:

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The world of 10DLC industry landscape is very much still in development. You will may notice only a few MNOs are listed in this table. That is because only a few MNOs have released their 10DLC pricing plans as of September 2021.

MNO (Carrier)

SMS Surcharge

MMS Surcharge

AT&T (Class A, B, C, D, E, F, G, K, S, T, & W)

$0.002/message sent.

$0.00 to receive.

$0.0035/message sent.

AT&T (Class N)

$0.003/message sent.

$0.00 to receive.

$0.0035/message sent.

AT&T (Unclassed / Not Tagged)

$0.04/message sent.

$0.00 to receive.

$0.05/message sent.

T-Mobile

$0.003/segment sent.

$0.01/message sent.

U.S. Cellular

$0.00255005/message sent.

$0.00 to receive.

$0.005201/message sent.

Verizon Wireless

$0.00500255/message sent.

$0.00 to receive.

$0.010052/message sent.

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An SMS or MMS segment is one section of text. Longer messages may be more than one segment in length.

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