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For more information, read How To Register a Brand with The Campaign Registry (TCR) /wiki/spaces/TS/pages/1131151363.

TCR has streamlined the registration process for standard brands and campaigns. For mixed use case or special use case campaigns, the registration process is a little more complicated. Generally speaking, the registration process begins with a brand.

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An SMS or MMS segment is one section of text. Longer messages may be more than one segment in length.

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