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Although both 10DLC and text-enabled toll-free numbers are capable of sending the same kinds of messages, the throughput and deliverability of 10DLC messages are significantly higher. That’s because 10DLC includes a form of pre-registration with mobile network operators (MNOs) known as The Campaign Registry (TCR), which we will cover more in depth later in this article.
5 Benefits of 10DLC
Resellers (also known as campaign service providers or CSPs) MNOs in North America are switching to 10DLC for a variety of reasons. Among the most common reasons are those that follow:
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In 2021 and in accordance with the Stopping Bad Robocalls Act, the FCC announced several anti-robocall actions. The Commission’s response to the robocall problem included the creation of the Robocall Response Team and formal requests for renewed partnerships at the state level, as well the proliferation of additional federal rules for MNOs and CSPs (Campaign Service Providers, also known as Resellers) to follow.
10DLC and The Campaign Registry
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