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Note also that the use case chosen for your brand’s campaign can have an effect on the cost of SMS and MMS messages sent to certain carriers. For example, qualifying messages sent by campaigns to T-Mobile through a 501c3 charitable organization, K-12 education, or emergency special use case will be free.
What is AT&T’s “Cost Recovery Fee?”
AT&T has added a Cost Recovery Fee to all 10DLC campaigns. This fee will cost $0.01 per registered number per month but will not apply to any numbers that are not SMS-enabled. This is to cover various government-imposed fees that AT&T is required to pay.
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