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P2P usually refers to communication between Customers individuals and other Customersindividuals, whereas A2P refers to communication between Customers and businessesbusinesses (technically, applications) and customers. If your business is texting its Customerscustomers, that is A2P messaging and must be registered under the new 10DLC regulations.

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A common example of this is when small business owners use their personal phones to keep in touch with Customerscustomers. Personal texting from that phone would qualify as P2P messaging, whereas business texting would qualify as A2P messaging. Another example would be if you used the same phone number for intra-office communications and external communications.

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